January 26, 2010

Avatar #1 at the Box Office



And so it came to pass, on the 26th day of the year 2010, 39 days after it's theatrical release, that "Avatar" became the highest grossing film, surpassing even "Titanic".

Though I must point out that this sounds a bit more impressive than it is. Just think about it:

Did you go see "Avatar"? Did one thing strike you about the ticket? Oh yes, it was probably at least 50% more expensive than any other movie ticket you bought.

James Cameron's "Avatar" is the box office lead by virtue of having the most EXPENSIVE tickets. Not by having sold the MOST. The original "Star Wars" sold about twice as many tickets, and that movie only ranks #30 on the list that Avatar now dominates. And that list does not even account for inflation.

One should not judge a movies quality solely by box office. If that had been the case, then up until now Titanic would have been the worlds best film, and before that it would have been "E.T.". Oh, and in case you were wondering: It would have made "Harry Potter" the best series in the history of film.

The feat is not at all unimpressive, but it sounds like more of an achievement than it probably is, all things considered. Nonetheless I think that this is more of a testament to the qualities of "Avatar" than the Golden Globe for Best Picture. Congratulations from here, James Cameron.

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